Potter impressed by new owner's vision for Chelsea
Potter left Brighton last week to sign a five-year deal at Stamford Bridge after Thomas Tuchel was sacked.
That decision was met with dismay by some as it came just days after a transfer window in which Chelsea spent over £250 million ($290 million).
"It's the start of a really exciting period, I think," Potter told the club's website.
"New ownership, who I was really, really excited with and impressed by, firstly as people and then their vision for the club and what they wanted to do."
Chelsea sit sixth in the Premier League after a disappointing start to the season and lost their opening Champions League game 1-0 away to Dinamo Zagreb.
Potter built up a reputation for punching above the weight of his resources at Brighton and playing an attractive brand of football in the process.
But the pressure will be on straight away when Chelsea host Salzburg in his first ever Champions League game on Wednesday.
"We like to play in an attacking way, a balanced way, and players have to feel free to make decisions and express themselves," added Potter.
"It's about winning, creating a team which competes, is honest and works together, it's a combination between football and human values.
"You have to understand they are human beings first, the key thing is to understand them, what motivates them and what they are like as people.
"From that you come to some common ground and build relationships, communicate on a daily basis, build respect, trust and honesty."
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